The Irish automotive sector continues to evolve in 2025, shaped by the transition toward electric and hybrid vehicles, shifting consumer preferences, and ongoing economic pressures. The Ireland Car Sales 2025 data highlights which brands and models are leading the market and the broader trends influencing buyers. Despite challenges such as rising insurance and road tax costs, Irish consumers remain eager to invest in reliable, fuel-efficient, and increasingly eco-friendly cars.
Overall Market Performance
New car sales in Ireland grew modestly in 2025 compared to 2024, with registrations up by 6% year-on-year. Improved availability of vehicles, especially EVs and hybrids, contributed to the rebound after years of supply chain disruptions.
Key drivers of growth include:
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Government Incentives – EV grants and reduced road tax encourage eco-friendly purchases.
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Improved Supply Chains – More consistent deliveries from manufacturers eased shortages seen in past years.
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Consumer Confidence – Despite rising living costs, demand for fuel-efficient and reliable vehicles remains strong.
Overall, Ireland Car Sales 2025 show the market shifting decisively toward greener, more cost-effective cars.
Top-Selling Brands in 2025
Certain automakers continue to dominate the Irish market, reflecting a mix of reliability, affordability, and brand loyalty:
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Toyota – Leading once again, driven by the popularity of its Corolla and hybrid models.
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Volkswagen – Strong sales across hatchbacks and SUVs, especially the Golf and ID.4.
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Hyundai – Rapidly growing, with strong demand for its Kona and Tucson models.
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Kia – Gaining ground with affordable EVs and hybrid SUVs.
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Ford – Remains a steady player with consistent sales of the Focus and Puma.
These brands collectively account for the majority of sales under the Ireland Car Sales 2025 report.
Best-Selling Models in 2025
The most popular cars on Irish roads this year reflect consumer preferences for practicality, efficiency, and affordability:
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Toyota Corolla – Ireland’s best-selling car once again, known for reliability and fuel efficiency.
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Volkswagen Golf – Continues to perform well among younger drivers and families.
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Hyundai Tucson – A leading SUV choice, offering space and strong hybrid options.
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Toyota Yaris Cross – Rising in popularity as a compact SUV with hybrid efficiency.
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Kia Sportage – Strong demand in both hybrid and petrol variants.
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Volkswagen ID.4 – Among the top-selling EVs in Ireland, reflecting growing interest in electric models.
These models combine value with performance, ensuring their dominance in the Ireland Car Sales 2025 rankings.
Growth of EV and Hybrid Sales
One of the most significant trends in 2025 is the continued growth of EVs and hybrids. Thanks to government grants of up to €3,500 for eligible EVs, more Irish drivers are making the switch.
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EV Sales now account for nearly 25% of total registrations, up from 18% in 2024.
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Hybrid Sales (including plug-in hybrids) make up another 30%, reflecting consumer preference for a middle ground.
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Diesel Cars continue to decline, now representing just 20% of the market, compared to more than 40% a decade ago.
The Ireland Car Sales 2025 shift toward greener technology underscores Ireland’s broader commitment to reducing carbon emissions.
Regional Market Insights
Car sales trends differ across Ireland:
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Urban Areas (Dublin, Cork, Galway): Strong preference for EVs and hybrids, with charging infrastructure expanding quickly.
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Rural Areas: Diesel cars and hybrids still hold appeal due to long driving distances and limited charging access.
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Leasing and Fleet Sales: Businesses are increasingly adopting EVs and hybrids to cut fuel and tax costs.
These regional variations highlight how infrastructure and lifestyle affect buying patterns under Ireland Car Sales 2025.
Challenges for Buyers
Despite positive growth, Irish motorists face several challenges in 2025:
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Rising Insurance Premiums – Average costs have jumped 12%, adding to ownership expenses.
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Higher Road Tax – CO2-based taxation means older, high-emission vehicles are more expensive to maintain.
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Financing Costs – Auto loan interest rates average 7–9% APR, making financing pricier.
These issues are slowing some potential buyers, especially in lower-income households, though demand for fuel-efficient models remains resilient.
Market Outlook
The outlook for Ireland Car Sales 2025 remains cautiously optimistic. Sales are expected to grow another 5–7% by year-end, with EVs and hybrids driving the majority of growth. As charging infrastructure improves, more households will consider going fully electric.
Manufacturers are expected to continue offering attractive financing and trade-in programs to stimulate demand, while government incentives will remain central to EV adoption.
By 2030, analysts predict that EVs and hybrids will dominate the market, with petrol and diesel models accounting for only a small fraction of sales.
FAQs
What is the best-selling car in Ireland in 2025?
The Toyota Corolla remains the best-selling car, valued for reliability and fuel economy.
How much of the market do EVs hold in 2025?
EVs represent about 25% of new car sales in 2025.
Which brands are most popular in Ireland this year?
Toyota, Volkswagen, Hyundai, Kia, and Ford are among the top-selling brands.
Are diesel cars still popular in Ireland?
Diesel sales have declined sharply, making up only 20% of the market.
What challenges do Irish car buyers face in 2025?
Rising insurance costs, higher road tax, and expensive loan rates are key challenges.
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