The mid-size motorcycle segment in India saw a new challenger with the launch of the Hero Mavrick 440, aiming to rival the evergreen Royal Enfield Classic 350. While both bikes brought distinct appeal, recent developments in 2025 saw the Mavrick 440 being discontinued, raising questions among enthusiasts and potential buyers. This article provides a detailed price comparison between the Hero Mavrick 440 and Classic 350, and explores the key reasons behind the Mavrick’s withdrawal from the market.
Price Comparison
At launch, the Hero Mavrick 440 was priced competitively to attract buyers seeking a modern, powerful motorcycle:
Model |
Price Range (₹) |
|---|---|
Hero Mavrick 440 |
₹2.15 lakh – ₹2.30 lakh |
Royal Enfield Classic 350 |
₹1.95 lakh – ₹2.15 lakh |
The Mavrick was positioned slightly above the Classic 350, reflecting its higher displacement and performance specs. However, this pricing also meant competing with premium models, putting pressure on market acceptance.
Why Was the Mavrick 440 Pulled?
Several factors contributed to the discontinuation of the Hero Mavrick 440 in 2025:
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Market Response: Despite its promising specs, the Mavrick struggled to gain significant market traction against the iconic Classic 350, which has a loyal customer base and strong brand presence.
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Brand Loyalty and Heritage: Royal Enfield’s classic styling and brand heritage remain unmatched, making it difficult for new entrants to disrupt its dominance.
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Sales Volume: Lower than expected sales figures made it commercially unviable for Hero to continue production.
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Pricing Strategy: The Mavrick’s higher price bracket limited its appeal to budget-conscious buyers.
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Product Positioning: Lack of clear differentiation in terms of styling and brand narrative confused potential buyers.
Hero may now focus on strengthening its existing product lines and developing new offerings more aligned with market demand.
Classic 350’s Strengths
The Royal Enfield Classic 350 continues to enjoy robust sales due to:
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Timeless retro styling and iconic status
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Wide service and dealer network ensuring reliability
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Consistent updates maintaining compliance with regulations and customer expectations
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Balanced power and mileage suited for everyday use and touring
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Strong community and rider culture supporting brand loyalty
What This Means for Buyers
For buyers considering either bike in 2025:
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The Classic 350 remains a dependable choice with proven market acceptance and after-sales support.
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The Mavrick 440’s discontinuation means limited availability and uncertain resale value.
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Those seeking a powerful modern alternative may look towards other Hero models or new launches in the mid-weight segment.
Alternative Options
With the Mavrick 440 no longer available, potential buyers can explore alternatives like:
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Hero Xpulse 200 4V: A versatile and affordable adventure motorcycle.
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KTM 390 Adventure: Sporty and tech-rich, albeit at a higher price.
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Royal Enfield Meteor 350: Another Classic sibling offering cruiser comfort.
FAQs
What was the price difference between Mavrick 440 and Classic 350?
Mavrick 440 was priced ₹10,000 to ₹15,000 higher on average than Classic 350.
Why did Hero discontinue the Mavrick 440?
Due to low sales, brand competition, and market positioning challenges.
Is the Classic 350 still available in 2025?
Yes, Classic 350 continues to be a top-selling motorcycle in India.
What are good alternatives to the Mavrick 440 now?
Hero Xpulse 200 4V, KTM 390 Adventure, and Royal Enfield Meteor 350.
Will Hero launch a replacement for the Mavrick 440?
No official announcement yet, but Hero is expected to focus on other segments.